Friday, June 6, 2014

Book Printing for the Masses: On-Demand Printing in Libraries



Introduction
     On-demand book printing allows users to print books onsite in a short time frame.  For example, the Espresso Book Machine (EBM) website touts that the machine can print a book in minutes (The EBM Technology, 2013, para. 1).  Users can print their own scanned content or choose content from an online catalog.  For example, the EBM has a digital catalog that contains over seven million in-copyright and public-domain titles (The EBM Technology, 2013, para. 1).  This opens users, specifically libraries, to the ability to replace lost or damaged items, special collections reproduction, a more expedient interlibrary loan service, self-publishing, and custom printing.  Furthermore, libraries can now have access to content worldwide.  EBM’s digital catalog allows machines to connect to each other, creating a vast network across the globe (The EBM Software, 2013, para. 1).  On-demand printing is at the forefront of innovation and libraries are on the edge with it.
Literature Review
     Recent literature shows that libraries are experimenting with the innovation of on-demand printing and sharing their experiences with the community.  Each has their own take on the technology.  Most of the literature in the last three years focuses on one machine: the Espresso Book Machine (EBM).  Libraries were among the first to explore use of the machine, though each for widely different reasons.  In the first article, one academic library started looking at the EBM for use with their special collections.
     Arlitsch’s (2010) article titled “The Espresso Book Machine: a change agent for libraries” featured in Library Hi Tech gives an overview of the technology and focuses on the digitization program at the University of Utah Library.  He notes that, when paired with speedy scanning technology, the EBM can be used to print digital copies of special collections material (p. 62).  In this case, the addition of the EBM was a natural result of their digitization program and it quickly opened up capabilities beyond just special collections. The library can use it to quickly print books that are checked out or at another location, alter its collection development model to be more cost effective, provide print services for local authors, or become the primary source for printing student theses and dissertations (pp. 66-67).  The article concludes with the benefits of using the machine, despite altering the way libraries traditionally serve patrons.
     Another academic library feels that adding the EBM is not altering service, but is in line with their existing mission.  Geitgey’s (2010) article titled “The University of Michigan Espresso Book Machine experience” featured in Library Hi Tech discusses the much different focus of the library in their approach to using the EBM.  The University of Michigan Library purchased the EBM for much of the same reason as stated in the previous article as an addition to the preservation of their special collections (p. 52).  However, they quickly adapted the technology to assist with their existing print-on-demand program (p.55).  This gives the article a strong focus from the standpoint of bookseller versus book loaner, contrasting the previous viewpoint. 
     In the next article, public libraries take the standpoint of providing new services to the community where access had been limited. Rapp’s (2011) column titled “Print-on-Demand Meets Public Libraries” from Library Journal discusses recent use of the EBM in public libraries.  He focuses on self-publishing, calling it a way to reach out to the communities (p. 22).  This mission, while similar to that of academic libraries, has its differences.  One library has a package that includes a Library of Congress number, a barcode, and an ISBN, giving patrons the ability to publish their own stories (p. 22).  Focusing on creating stories rather than reproducing existing literature makes the use in public libraries a hands-on service to the public.
     Koerber’s (2012) column titled “Espress Yourself” from the Library Journal discusses the hands-on approach of on-demand printing and the Maker culture in public libraries.  She notes that the ability to personalize and democratize the book publishing process is in itself a Maker quality despite the tools being proprietary (p. 25).  For public librarians, using the EBM is a return to “the library as the heart of the community and the center of its creative forces” (p. 25).  The article concludes that the Maker culture is making its way into public libraries and the EBM is a prime example of that process.
     While the articles focus on library applications, websites about EBM take a much broader picture.  The website for the Espresso Book Machine has everything you need to know about the machine, its features, machine locations, purchasing information, publisher program, and news (Home, 2013, menu).  The item that gives insight to the focus of the company is the News page.  The News (2013) page has articles on new places that have an EBM machine, new publishers that have content available in their catalog, and new services for users (para. 1).  Clearly, the company’s emphasis is on expanding services and locations.  While not a direct library application, the expanded services affect what libraries can and cannot provide to their patrons.
     Another website that focuses on the expansion of the EBM is Lightning Source, but it has a different approach.  Lightning Source (2014) provides print and electronic content distribution solutions worldwide (Home, para. 1).  The addition of the EBM to their product solutions enhances to that mission.  The website advertises the machine as a distribution channel where content can be printed at the point of sale in minutes, including regional localized markets (EBM, 2014, para. 1-3).  This global reach has an impact on the depth of content that libraries can provide with the EBM.
Use/Application in Libraries
      The literature reviewed displays a depth of services and content provided through the EBM.  The possibilities are endless for libraries.  They can replace lost or damaged items, reproduce fragile special collections, reduce expensive collection management purchases, provide self-publishing options, custom reprographic services for users, sell books for classes and workshops, and provide content from regional locations that otherwise would be difficult to obtain.  Libraries are only starting to experiment with this technology.  As time passes and the EBM becomes easier to purchase, more applications with be explored in a library setting.
Challenges
     While innovative in its application, the EBM and on-demand printing does have some challenges.  Cost is the primary challenge for most libraries.  Arlitsch (2010) notes the machine costs anywhere from $85,000 to $100,000 and, depending on the speed and color options, another $4,000 to $25,000 for the printer (p. 63).  This does not include ongoing maintenance.  In fact, the price tag is so high that public libraries are using grants to purchase or lease the EBM.  Rapp (2011) mentions that the Sacramento Public Library was able to purchase their $151,000 machine through a Library Services and Technology Act grant from the California State Library (p. 22).  On Demand, the company that owns the EBM, also offers a lower cost option using a concession agreement (p. 22).  More solutions for purchasing the EBM are allowing this service to expand to more libraries.
      Another challenge comes as a result of using the EBM.  Copyright issues are prevalent with digital and on-demand content.  Chamberlain (2012) discussed how material is limited to public domain content due to recent court decisions (p.59).  Copyright must be determined before any document can be scanned and printed.  This is a lengthy process that may deter libraries from obtaining print on-demand technology.  According to Geitgey (2010), the University of Michigan Library created a process just for determining copyright where based on the publication date, the printing request either is fulfilled, denied based on copyright, or delayed pending copyright determination (p. 55).  By adding more publishers to its catalog, EBM will assist libraries in diversifying the material available by on-demand printing as well as prompt more libraries to buy the technology.
Conclusion
     There is significant evidence to support libraries implementing print on-demand technology.  Research for use in academic libraries is more substantial than that of public libraries, as seen in the lack of scholarly articles.  Investing in the EBM as an academic library has many advantages that are well documented, such as reproducing special collections and providing custom books for faculty and students.  Furthermore, academic libraries may be in a better place to afford to buy or lease the EBM as well as have users that are more likely to buy into the new service.  This would allow academic libraries to continue to justify the cost long after the original purchase.
     Public libraries are in place to justify the purchase if they are creative with funding.  Grants are a wonderful resource and there is precedent for it.  Also, public libraries need to evaluate if they have the right environment for it.  As seen in Koerber’s (2012) column, the EBM was well received in the public libraries featured.  This was because of the positive response to self-publishing, not the original reasoning that the EBM would assist with library functions (p. 24).  Clearly, there is a call for on-demand printing in public libraries, depending on the community.  Surveying the community may be a good way to determine if the EBM is suited for a particular library and its mission.
     By the nature of their mission, libraries are on the forefront of innovation to provide patrons with better service.  On-demand printing is an exciting example of cutting edge technology meeting the needs of the public.  Libraries supply knowledge and tools for learning that may not otherwise be available to everyone.  On-demand book printing removes the creative forces from the publisher and disburses it to the masses, supporting the library mission to provide knowledge to all.

References
Arlitsch, K. (2011). The Espresso Book Machine: a change agent for libraries. Library Hi Tech, 29(1), 62-72.
Chamberlain, E. (2012). Investigating faster techniques for digitization and print-on-demand. New Review of Academic Librarianship, 18(1), 57-71.
Espresso Book Machine by On Demand Books. (2013). Home Page. Retrieved from http://ondemandbooks.com/
Espresso Book Machine by On Demand Books. (2013). News Page. Retrieved from http://ondemandbooks.com/news.php
Espresso Book Machine by On Demand Books. (2013). The EBM Software Page. Retrieved from http://ondemandbooks.com/ebm_software.php
Espresso Book Machine by On Demand Books. (2013). The EBM Technology Page. Retrieved from http://ondemandbooks.com/ebm_overview.php
Geitgey, T. (2011). The University of Michigan Library Espresso Book Machine experience. Library Hi Tech, 29(1), 51.
Koerber, J. (2012). Espress yourself. Library Journal, 137(16), 23-26.
Lightning Source. (2014). EBM Page. Retrieved from http://www1.lightningsource.com/ebm.aspx 
Lightning Source. (2014). Home Page. Retrieved from https://www1.lightningsource.com/default.aspx
Rapp, D. (2011). Print-on-demand meets public libraries. Library Journal, 136(20), 22.

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